July 26 2008



Popular Churchlands fresh food retailer, The Herdsman, was declared winner of 2008 WA Fresh Produce Retailer of the Year at the Market City Ball, held on Friday night 25 July 2008.

The recently re-branded Herdsman Fresh Essentials is a deserving recipient of this prestigious award. The Herdsman offers an extensive range of top quality fresh, gourmet and ready-to-eat foods and its friendly and helpful members of staff are always on hand to make the regulars welcome: all-in-all a most pleasant shopping experience.

The Herdsman also won the award in 2005.

The other finalists are:

• Brookland Piazza Fresh
• Gwelup Fruits & More
• Peaches Fresh Market

Awards were also presented for:

• Minister's Award for Outstanding Contribution to Fresh Produce Promotion: Cancer Council of WA Crunch & Sip Campaign
• 2008 Fruit and Vegetable Section within a Supermarket: Woolworths Karrinyup
• 2008 Regional Retailer of the Year: Woolworths Catalina (Albany)
• 2008 Weekend Market: Scotty's, Fremantle Markets
• 2008 Excellence in Apple and Pear Retailing: Gwelup Fruits & More
• 2008 Excellence in Avocado Retailing: Coles, Mosman Park
• 2008 Excellence in Banana Retailing: Farmer Jacks, Woodlands Fresh
• 2008 Excellence in Potato Retailing: Gwelup Fruits & More

WA Fresh Produce Retailer of the Year Awards are conducted by the Chamber of Fruit & Vegetable Industries in WA and Perth Market Authority to promote excellence in fresh fruit and vegetable retailing in WA.